Not One More
Not One More vs Smoke Free
Updated 6 September 2026
The short version
- Smoke Free, by 23 Ltd, has been on the App Store since 2013 and is the most-rated app in the category: 4.77 from over 57,000 US ratings at the time of writing. It leads with how long you have been quit, your health improvements and the money saved, and offers a large library of techniques.
- Not One More is new, has no ratings yet, and does one thing: a two-minute Hit when a craving arrives, with the reps counted by your phone. Its headline number is cravings beaten, which never resets.
- If you want a full quit programme with a long track record, Smoke Free is the safer choice. If your problem is the moment itself, and a day counter that zeroes has made you delete apps before, Not One More is built for exactly that.
- Both are behavioural tools. Neither is nicotine replacement. Both work alongside patches or gum.
What Smoke Free does
Smoke Free is a quit-smoking companion in the classic shape, and it has done it longer and for more people than almost anyone. Its App Store description leads with the count: how long you have been quit, how your health is improving, how much money you have saved, how many cigarettes you have not smoked. Around that it offers, in its own words, over forty evidence-based techniques, a cravings map, notes for spotting patterns, and a graph of cravings decreasing over time.
It is rated 4.77 from 57,259 US ratings as of 6 September 2026, free to download with in-app purchases, and updated in the last month. That record is the strongest argument for it: a great many people have used it and rated it well.
What Not One More does
Not One More is narrower on purpose. It is an iPhone app for getting through one nicotine craving, whether from a vape, a pouch or a cigarette, in about two minutes: guided breathing, then ten squats or a thirty-second hold counted by the phone’s motion sensor, then watching the craving curve fall. Then one question, still want it, answered honestly.
The headline number is cravings beaten. It only goes up. A slip is logged in one tap, in amber, and never resets anything. Underneath it the app records when cravings come, what set them off, how long they take to pass, and which of the two actions works better for you specifically.
It is new, it is iPhone only, and it has no ratings yet. It is free for three days and a subscription after that, with the price shown in the app before you confirm.
The real difference: what the number is
Smoke Free, like most apps in the category, leads with time since your last cigarette. That number is motivating while it climbs, and it is an honest measure of a quit that is going well.
Not One More refuses to lead with it, and the reason is what happens on a bad day. One cigarette sets a day counter to zero, and watching it zero is the moment many people delete the app and stop trying. A cravings-beaten count cannot be zeroed. Someone on day twelve who slipped once has still beaten every craving before the slip and every one after it, and the number says so.
This is a genuine difference in philosophy, not a feature gap. If you are the kind of person a rising day count carries, Smoke Free’s approach will serve you well. If you have deleted a quit app after a slip before, that is the case for the other number.
Where Smoke Free is the better choice
- You want a complete programme with a long track record and a large library of techniques.
- You are quitting cigarettes specifically and want the classic health and money timeline.
- You want an app that many thousands of people have rated over more than a decade.
- You are on Android. Not One More is iPhone only.
Where Not One More is the better choice
- Your problem is the moment: the two minutes between wanting one and having one.
- You vape or use nicotine pouches. Not One More was built for all three from the start, with the units and money in your terms.
- A day counter that resets has made you give up before.
- You crave in places you cannot exercise, and need the discreet option chosen in the moment rather than in a settings tab.
- You want verification: reps counted by the phone, so a completed craving is a completed craving.
Using both
There is no conflict. Smoke Free tracks the arc of the quit; Not One More handles the craving in front of you. Some people will want one, some the other, and a few will run both. Neither replaces nicotine replacement therapy, and if you use patches, gum or lozenges, keep using them with either app.
Questions
Is Smoke Free free?
It is free to download and offers in-app purchases for additional features. Not One More is free for three days, covering everything, and a subscription after that.
Does Smoke Free work for vaping?
Smoke Free is built around cigarettes, and its description speaks in cigarettes not smoked. Not One More was built nicotine-broad from the start: you pick vape, pouches or cigarettes during setup. If you vape, that difference matters.
Which one has better evidence?
Both rest on the same behavioural evidence base. Smoke Free describes its techniques as evidence-based and has a long record of use. Not One More rests on three specific claims, sourced on this site: cravings pass in a few minutes, short bouts of exercise reduce them, and slow exhaling lowers arousal. Neither is a medical device and neither claims to treat addiction.
Can I use Not One More with patches or gum?
Yes, and you should keep using them if a pharmacist recommended them. The app asks whether you use nicotine replacement so that it never suggests otherwise.
Sources
- Smoke Free on the App Store, accessed 6 September 2026: rating, review count, description and release history. https://apps.apple.com/us/app/smoke-free-quit-smoking-now/id577767592
- Not One More on the App Store. https://apps.apple.com/app/id6801569605
- Ussher MH et al., Exercise interventions for smoking cessation, Cochrane Database of Systematic Reviews, 2019. https://doi.org/10.1002/14651858.CD002295.pub6
- Balban MY et al., Brief structured respiration practices enhance mood and reduce physiological arousal, Cell Reports Medicine, 2023. https://doi.org/10.1016/j.xcrm.2022.100895
Get through the next two minutes
Then do it again the next time. That is the whole method.
